We have talked about resumes and internships(Link above). Time for something much more important.
Your LinkedIn profile.
Why do you need a LinkedIn Profile? What should be on your LinkedIn Profile.
Let’s start with why. LINKEDIN is the business Facebook. When you apply for an internship or a job, the recruiter will look you up on LinkedIn.
In a world where “fake” candidates are a real thing, it’s important to have an updated LinkedIn Profile.
Now, time for the What. Your profile needs to be complete.
I reached out to a couple ASU students I am connected with. I am going to feature them here and what I liked about them.
Few basics: Name, Picture, Headline, Summary, experience, education, volunteering, accomplishments, skills/endorsements and recommendations.
Name: Well, this one is obvious. This is your name. Your legal name, first and last. You can add any names that you are known by. My name consists of my tag – “The Frustrated Recruiter”
Picture: This doesn’t need to be a professional head shot. It can be a selfie, or a picture you take with your phone. Keep in mind, most flagship phones these days can and do take some really nice pictures. Your picture should be you and showcase your personality. Your profile should have a profile and background picture. Here is an example of mine.
Headline: This is the section that directly goes under your name. Here is an example of Rocio. I really liked, how she tells us who she is, and the fact that she is a book enthusiast. Plus, she mentions that she is #ONO aka Open to New Opportunities.
If you aren’t, you should connect with her.
Summary: What should your summary look like? For starters, it should tell your story. Tell them who you are. Here is a good example from Tanaay Jahaagirdar. It tells the viewers what he has done, what he is currently doing.
The thing I would add, is what you want to do. What specific or broad job you are interested in.
Experience: Do you have work experience? Even if it is bar-tending or working at the college book store. This is where that goes. List it, with dates and duties. Tell viewers what you learned in this job.
Education: This is where your University name, degree and major go. Any awards you might have received can also go here, but there is a better place for them.
Volunteer: Were you a part of a student club? A officer? Yes, then this is where that goes. Did you volunteer at your local Ronald McDonald house? That goes here too.
Accomplishments: Did you receive an award while being at school? Presidents club or the annual banquet. Received a Phi Theta Kappa recognition? Are you bilingual? how about tri-lingual? That goes here.
Skills/Endorsements: Did you learn a new software or program? How about data analysis? Customer Service? Put that here. Ask your teachers and peers to endorse you.
Recommendations: This one is my favorite. Ask your teachers, managers, staff members of the clubs to write you a recommendation. When I was in college many moons ago, I had my favorite teachers, the Dean of student affairs, the staff members of the clubs I belonged to and peers write me a recommendation. I in return wrote them recommendations as well. Below is an example of a recommendation.
Lastly, engage on the platform. I mean serious engagement. Not just liking a post. But also commenting. Keep it positive. Write your own posts. Connect with people.
Follow industry leaders, and no I don’t mean Jeff Weiner. It can help, but look up people who are changing things in your industry. Follow them. Engage with companies who you want to work for. Get on their radar.